About this Blog

The purpose of this blog is for my personal use. It serves as my personal diary as I investigate Chinese internet/gaming companies for investment purpose. If you have any comments or disagreement, please give me feedbacks.

Saturday, February 2, 2008

TLBB expands oversea

I have talked about Sohu's TLBB for awhile now. My last TLBB specific post is all the way back in May last year:

and my last article that is somewhat related to TLBB is here:

Any way, just some tiny news regards TLBB. I believe TLBB is going to expand oversea. They are probably already in Vietnam. The following two articles talks about that they are going to expand into HongKong and Taiwan.

They found the distributor in Taiwan. The distributor is the biggest game company in Taiwan. The closed beta is scheduled on March 2008.

They found the distributor in Hongkong and Macao. The distributor is Gameone. The closed beta is scheduled on March 2008.

Even though I am from Taiwan originally, I don't have any clue of the game market in Taiwan. I believe that in the earning conference, Sohu said they don't believe they will have significant earning. But Sohu always down plays TLBB's earning potential.

But TLBB (the novel, not the game) and its original author are treated like the bible and a god in Hongkong and Taiwan. So many people has the collected edition (costs up to thousand of dollars) proudly displayed in their living room. It will be interesting to see how it goes in Taiwan and Hongkong.

Again, this showed that Sohu is much more marketing savvy than Netease. Netease still refuse to go overseas. Netease is saying that it is a 100% chinese company that only run game for Chinese only. It is wearing it like a badge of honor. But frankly, average Chinese treats Chinese companies that can go global with much more reverence.

1 comment:

intelligentinvesting said...


I really enjoy reading your comments about Sohu. I have been following Sohu since 2004. I just wonder how you can play TLBB online. If you live in the US, can you still play TLBB? Or do you actually have to get a game card sold in China in order to play eventhough it is marketed as free-to-play? Do you download the TLBB from a server in China on Sohu's TLBB's website? How do the TLBB servers look these days? Are they all running at near full capacity? Do you still own Sohu? What do you think Sohu will be priced at by July before the Beijing Olympic? Any guesses? Thank you for your comments.



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