About this Blog

The purpose of this blog is for my personal use. It serves as my personal diary as I investigate Chinese internet/gaming companies for investment purpose. If you have any comments or disagreement, please give me feedbacks.

Tuesday, April 1, 2008

Netease start to monetizing its search engine

My last post that is Yodao related is here:


On 3/6/2008, Netease started to monetizing its new search engine, Yodao. See the following link:


From now until 3/30/2008, it also has a promotion where if a small company can get 100 dollars in promotion money when they put in 1 dollar. See the following:


Yadao hadn’t done much and I don’t think it is even close in popularity to the top four search engine yet. When Sohu started its Sogou search engine, it waited for a long time before it started to monetize its search engine.

I doubt this will add anything of any significance to Netease’s revenue. I hope I am wrong, but it is just too late to get into search engines in China now. Baidu is just too good in technology, execution, management, and a tremendous head start. I have the feeling that Netease is just pumping money into a hopeless mis-adventure.

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