About this Blog

The purpose of this blog is for my personal use. It serves as my personal diary as I investigate Chinese internet/gaming companies for investment purpose. If you have any comments or disagreement, please give me feedbacks.

Thursday, February 12, 2009

Sohu’s surprise new game, DJ2

Barely one week ago, I made a compilation of Sohu's new games development. That article can be found here:


Just like Ntes comes out with a surprise Transformer game as their next major game, Sohu comes out with a completely new game as its next major game development. That development was completely secret.

The 4th quarter earning conference was just a couple of days ago, they definitely didn't talk about this game.

Now, the news is out. This is all over all the gaming portals in China right now. One can find representative news about this game below:


This game is going to be called DJ2 (刀劍英雄Ⅱ). Its web site is as follows:


The game is just announced and the in-game graphics have been very few. The following is one of them:

It really shall be called BO2 because, in Chinese, its literal translation is Blade Online 2.

Sohu is still going to operate the original BO. There will still be a major expansion pact for BO in the 2nd quarter of 2009.

BO was a licensed game. But DJ2 (BO2) is not. It is completely developed in-house inside Sohu. According to BO's original developer, http://www.pixelgame.net/ , they have nothing to do with DJ2. I guess Sohu purchased the naming right from Pixelgame.

Let me do a recap on Sohu's game division. They currently have two games in operation. The major game is the self developed TLBB. It is being complemented by a licensed game BO (Blade Online). TLBB made $53.5 millions in 4th quarter 2008 while BO made $4.9 millions in 4th quarter 2008.

They have four games under development.

LDJ (The Duke of Mountain Deer) is going to be a self-developed major game. It is planned to be commercialized in 4th quarter 2009.

JianXian (Immortal Faith) is a licensed game. I don't think Sohu is going to spend a lot of resource on this game. It is scheduled to be out in the middle of 2009.

Legend of Ancient War is another licensed game. I doubt Sohu will spend a lot of resource on this game. It is scheduled to be commercialized in early 2010.

DJ2 (Blade Online 2) is another self-developed major game. Sohu claim this will be the first major game out in 2009.

If I have to guess, DJ2 will be commercialized in 3rd quarter 2009. It gives 6 or 7 months of closed beta time for Sohu to hash out all the bugs. If this becomes the case, then I will also predict Sohu will delay LDJ and LDJ won't be commercialized until 1st quarter 2010.

Sohu plans to have both DJ2 and LDJ as major hits and be as successful as TLBB. There shall be at least two quarters of time differences between releasing its two major titles.


A little more information about Netease's next major game development (BB) can be found in the following article:


From the above article, my prediction was correct, it is confirmed by Netease game developers that they hope to conduct a major marketing campaign as well as open beta to coincide with the opening of the movie 「Transformer 2」 in June 2009.

BB will start closed beta on 2/15/2009.


I noticed that Chinese game developers start to keep their major game development under great secrecy. I understand that they are doing that so as not to tip off their competitors. Nobody had absolutely any clues of the existence of Ntes's BB and Sohu's DJ2 until now, a few months before their commercial release. Thus, it gives no time for smaller game studios to develop cheap knockoffs to steal their thunders.

But this will definitely make it more difficult for people to keep track of their game development.


Anonymous said...

I know there have been pushes with built-in features by sohu & ntes to condition their players to become users of respective portals or search engines. have there been any success or such effort has been proven to be mostly futile?

HenryC said...

There is no push from game playing to portal or search.

A mega game has millions of players playing while a Sohu and Netease portal has hundreds of millions of viewers.

There is no need to push game players into viewers of portals.

There is however a push from portals to game playing in the form of free advertising.

Yes, it was successful though no way to quantify it.

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